New range of motor-sport inspired Monaco watches was launched by Tag Heuer.
The birth of Tag Heuer watches occurred in a small town located in Switzerland where Edouard began his work. Before long, his fine timepieces began to be used for timing sports trials, since they were renowned for both their accuracy and the outstanding level of their craftsmanship.
Edouard had an obsession with precision, when the workshop was founded Edouard Heuer only had one aspiration, which was to take time measurement at a different level- The Brand was established on high chronological values with more emphasis placed on modernisation along with an infatuation for sports.
Long before the existence of modern watches for men, having a transportable watch of any standing was not considered possible. Tag Heuer used his in depth understanding of watch making, and mixed it with his keenness to create some of the finest watchs of their century.
Before that, Tag Heuer was always renowned for creating ultra-modern watches, with respect to both state-of-the-art technology and avant garde design themes. It was mastering primary chronography -- the measurement of hundredths of a second, demonstrated in numerous patents -- that made Tag Heuer one of the most important Swiss watch makers.
Four different aspects of the Tag Heuer brand have made it special. They are (1) the control and attractiveness of their timepieces; (2) the skill and care with which they were manufactured; (3) the unique combination of mode, presentation and purpose; and (4) the restoration of a piece dating back to pre-Civil War times.
Because he donned the Monaco timepiece during filming of the movie Le Mans in the 1970s (thus becoming the universal diplomat of the Heuer brand name,) Steve McQueen was once dubbed "Monaco".
Tag Heuer has innovated their Monaco watches with the mechanics of a high-performance racing engine as the inspiration!
When it comes to innovation nothing can match Tag Heuer watches, these one of a kind signature watches are both collectors pieces and accurate timepieces.
Devotees of this watch manufacturer need not hold their collective breath however, because although they plan to make 150 pieces, at $125,000 each, they had no intentions of trading tradition for this new technology.
